The Senior Marketing Analyst role is part of our Marketing Analytics team, responsible for the monitoring, analysis & trading decisions around performance marketing channels (e.g. Paid Search, Social Media, Display etc.). This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in the daily commercial business steering and ensures that a triple-digit yearly budget is invested in support of our growth ambitions and strategic priorities. Marketing Analytics operates in close collaboration with commercial, product & engineering colleagues across the company to deliver relevant business insights in a complex, fast-paced environment.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
You perform analyses on various data sources (e.g. GA, DWH) with a focus on performance marketing investments and their impact, creating steering proposals which support our strategic business goals.
You translate marketing steering decisions into investment implications and align & validate their impact on growth, profitability and our operations.
You are the sparring partner for the Marketing & Trading teams for a selected set of markets to ensure continuous, aligned trading decisions and provide them with actionable analyses and deep dives around marketing activities.
You are collaborating closely with tech and product teams to ensure alignment on incrementality testing between stakeholders across business.
You use your technical expertise to take our budget prediction efforts to the next level
WE’D LOVE TO MEET YOU IF
You’re proud of your degree (Bachelor, Master, MBA) in Economics, Business Administration, Mathematics, or a related data-driven equivalent.
You have 5+ years of relevant work experience in an analytical role (with marketing context being a plus).
You are able to independently define problem statements and plan complex analytical research projects that ends in actionable insights
You’ve got strong communication and presentation skills and you can build a strong network across business units and levels
You have a profound experience with SQL and strive for automation with Python, Google Apps Script, R or similar.
You have a solid understanding of marketing attribution or tracking schemas and worked with related tools or systems (e.g. GA, Adjust).
You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy, Google Data Studio, BigQuery, GA).
Your oral and written English is business fluent
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
