Product Design & User Experience

We embrace the diversity of our millions of customers across all of Europe. From hunters and gatherers to trend setters, those ‘just having a look’ and the effortlessly cool, our team of content designers, product designers and user researchers is here to serve them all. Using data, UX and product design, our team of experts collaborates to create a memorable shopping experience that meets the needs and desires of our customers, crafting a relationship based on a personalized shopping experience.

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Who we are

Our team does more than design products and user journeys, it crafts relationships with our customers. Backed by research tools and insights, our work is empowered by collaborations with engineers, product managers, and other teams. Brought to life by a team of experts, our approach is guided by data-driven creativity, the DX Product Development Process and/or the 4Ds of Discover, Define, Design and Deliver. The results are meaningful and delightful user journeys that offer shopping experiences which resonate with the unique and diverse needs of our customers.